Amy's approach is different. She knows digital transformation is less about the digital and more about the transformation - of people, systems and culture. Amy thinks in systems, understanding that change is not an event, change is a process.

Amy’s work blends engineering logic with the artistry of human emotion. She believes technology alone is not enough. The other essential ingredient is taste. Because technology without taste is like a melody without rhythm. To build enduring companies, you need an intuitive grasp of human need, and the ability to design systems that feel as good as they work.

Amy is a business scale specialist and expert in human-machine collaboration. With a background as a Chartered Accountant (SA) and MBA (cum laude), she is completing a PhD in AI and human-machine collaboration, exploring how systems, technology, and people shape the future of work.

Amy is on a mission to help organisations scale with simplicity.